Do you have a dream account in mind for your product but don’t know how to secure it? They are going to ask you who you work with for distributors so let’s dive in to this important decision.

Choosing the right channel strategy for your food or beverage product is key to staying focused and will help guide you to the right packaging, pricing and distribution. Let’s discuss.

What the heck is CPG and what happens if you find yourself in this industry without any experience? Sara will help you unpack the nuances of building a consumer products brand.

Be sure you are set up for retail success before you start presenting to stores. The packaging you used for friends or at the farmer’s market is not what will get you to scale.

Do not reach out to grocery store chains outside of your category review period. This could hurt your reputation and cause problems for years to come. You also do not need to invest in a monthly broker retainer when you are first getting started. Let me help you avoid these costly mistakes.