How to Land Grocery

Did you know that Grocery is only one channel in over ten selling channels? Many CPG founders think it’s necessary to sell into grocery stores in order to be successful but this is also one of the most expensive channels. Let’s talk more about your go-to-market strategy, including which channel you plan to build out first. Do not try to be omnichannel or launch into grocery if you have limited funds and people power.

Presenting your products to a local independent food store is one thing, but pitching it to a regional or national grocery chain is another story. Be sure you have the funding to support this kind of launch if you do get in, and be sure you only submit the review paperwork within the category review period for your product. If all of this sounds confusing, I can help simplify it in one 90-minute session. Book time here.

Maybe you believe that your product is perfect for Target, but did you know that even if you land this account, you will only have a few months to reach certain velocity goals until you are potentially discontinued? That’s right. We have a saying in the industry: “getting on shelf is easy, selling off shelf is the hard part”. When you land your first store, that is when the real work begins!