You Have a Product.
Now What?
“You’re going to love it!” -Says every CPG founder.
There’s nothing like getting your product into a store. It’s like dropping your kiddo off at school for the first time. Mixed emotions to say the least.
The reality is, most products will not sell without some support.
What does that look like?
First, let’s imagine you drop your kiddo off at school without teachers present. They might survive but would they thrive?
Some brands hire merchandisers and demo agencies. This can cost between $1,500-$10,000 per month depending on the region and how many stores need coverage. The total annual cost could be more than you make in sales the first year, so unless you are venture backed with unlimited funding, this method is not financially feasible for most startup brands, plus we have found the model does not result in long lasting success.
Brand Buddi is a solution for startup food, beverage, cleaning and personal care products who want to succeed in grocery stores. We offer a proven and affordable method to drive sales. 70% of consumers need to taste a product before they will buy it.
How it Works.
When you sign up for Brand Buddi, we match you with a local brand ambassador who has already been vetted and screened. We have built our own brands and know what to look for in ambassadors you want representing your baby. There’s nothing worse than paying someone to be the face of your brand and having them quietly sitting on their phone at a table in the store. What a waste of money!
We will help you select your ideal demo ambassador and provide them with your training materials. We will work with you to set goals and to track performance, and will coordinate the day of your event so you don’t have to lose sleep wondering if your product will be fully stocked, if sale tags will be up, if the table set up will work and more. While we can’t control the weather or your customer responses, we can do everything possible to ensure your ideal outcome. Your first demos might even be an opportunity to trial new products, or to split test new packaging or formulation. The ambassador will be provided with specific questions to answer throughout the demo, and will report back at the end.
If you want to save even more money, we will match you with a complimentary brand to demo at the same time in the same store. Our pricing varies by city and duration, ranging from $100-$125/3 hour demo.